Vision & Mission | Healthy & environmentally friendly dates

About Us

Vision & Founder

inspiration

Our inspiration is to create healthy snacks that taste delicious. The revolutionary DATTELBÄR products combine natural simplicity, maximum nutrient density and exceptional taste. The solution for health-conscious people who enjoy snacking and want to promote holistic sustainability with their shopping choices.

Authentic & affordable

DATTELBÄR customers can trust that our principles are consistently applied. All products consist of 100% organic, purely plant-based ingredients, are free from additives and added sugar, and are processed as little as possible. This is how we achieve the best price-value ratio. The customer receives fair value for the price they pay and the producer is fairly compensated for their work.

Healthy value chain

We act in accordance with the three permaculture principles. This means EARTH CARE, the careful treatment of the earth, PEOPLE CARE, the careful treatment of people, FAIR SHARE, the sensible and sustainable use of resources. With our projects we promote healthy soil development and with our products we maintain or regain the health of our customers. In this way we live a sustainable circular economy and everyone in the DATTELBÄR team snacks and sleeps with a clear conscience.

vision

Our vision is that DATTELBÄR's pioneering work in the areas of agriculture, product development and business management will increasingly become the standard on this wonderful planet. To achieve this, we inspire farmers and producers to adopt sustainable practices. We inspire people to adopt a conscious, simple and nature-oriented lifestyle and we inspire entrepreneurs to adopt regenerative economic forms.

About DATTELBÄR

History - how it all began

The story of DATTELBÄR is as extraordinary as the brand itself. It began in 2014, when Dominik discovered the world of raw food during a long trip to Thailand, where he was doing yoga training. Through an Australian blogger who was intensively involved in raw food nutrition, Dominik learned about the Sukkary date on a raw food forum - a date that immediately fascinated him. Although they were difficult to obtain at the time, these special dates eventually reached him via France, and he was delighted by their taste.

The legendary moment

His social media post "My purchase today", which showed a table full of fresh raw vegetables and a large box of dates in the background, quickly led to inquiries from friends and acquaintances who were also impressed by the quality of the dates. Dominik then began to organize orders for those around him, and his trunk became a mobile date collection station in Vienna. One day a customer jokingly called out to him: "The DATE BEAR is back!" - and the nickname was born.

The Encounter with Gottfried

In 2015, after a silent retreat and inspired by the book "The 4-Hour Workweek", Dominik decided to turn his passion for dates into a real business. He built a small webshop and was soon joined by his current business partner Gottfried, whom he met at a keynote speech. They both shared not only a love of dates, but also a vision of making the best dates in the world accessible to a wider audience.

Since then, the company has grown steadily and, in addition to various types of dates, also offers innovative products such as sprouted muesli, CBD dates and high-quality nut butters. Dominik and Gottfried always remain open to new ideas and partnerships in order to continue DATTELBÄR's vision: healthy, sustainable products that inspire people to live a conscious and happy life.

Gottfried

I love the diversity in my life and in my roles as a joyful family man, DATE BEAR, corporate turnaround specialist, sparring and reflection partner for top managers, author, speaker, transformation coach, farmer and actor. My vision of leaving a lasting mark on this wonderful planet is my daily mission. Strengthened and focused by my morning ritual, I persistently realize my dreams and am deeply grateful for what is.

Dattelbär Kinderbuch für die ganze Familie

Dominik

Self-determined as a person, DATTELBÄR, master gardener, farmer, permaculture designer, hotelier, yoga and meditation teacher, Wim Hof instructor, visionary, artist and lecturer. Living in the middle of the beautiful hills of the Bucklige Welt in southern Lower Austria. During my apprenticeship I quickly realized that I was not compatible with a boss-employee relationship and set off on my first trip at the age of 19... many more trips followed. I started my life as an entrepreneur by founding my first company (horticulture) at the age of 24. A few years later I expanded the company portfolio by founding DATTELBÄR and acquiring a beautiful hotel & retreat center directly on the Pacific coast of Mexico.