Permaculture | Sustainable Agriculture | DATTELBÄR

Regenerative Economy & Permaculture

EARTH CARE - PEOPLE CARE - FAIR SHARE

Systems in nature function sustainably because they are based on principles that ensure their balance and their ability to regenerate. These principles, which we find in permaculture, explain why nature functions so successfully. At DATTELBÄR, we incorporate these principles into our business practices and pay attention to the entire value chain - from cultivation to the end customer. In this way, we create sustainable, natural and healthy cycles.

EARTH CARE

We care about the earth by promoting regenerative agriculture and building healthy soils.

PEOPLE CARE

We care about our customers, employees and producers, pay fairly and inspire them to live a fulfilling life.

FAIR SHARE

We use resources consciously and sustainably. We share savings achieved through optimization with our customers and reinvest our profits sensibly, for example in humus buildup on an organic date farm in Saudi Arabia.

EARTH CARE

An essential part of the corporate philosophy at DATTELBÄR is that we establish a healthy value chain. With our projects, we promote healthy soil development in the spirit of EARTH CARE and with our products we promote the maintenance or recovery of our customers' health.

"If the soil is healthy on one side of the value chain and the customers are healthy on the other side of the value chain, then a healthy company can flourish in between. That is how we understand circular economy." - Gottfried

If entrepreneurs consider the entire cycle in their strategies and the resulting daily activities, regenerative agriculture and the regenerative economy become possible. Healthy soil provides healthy food and also serves as a water filter, water reservoir and habitat. Because of the way people now farm and seal the soil, we lose more fertile soil every day than we gain.

"Fertile soil is the new gold." – Dominik

EARTH CARE - Our humus building project

A strategic project at DATTELBÄR is the redesign of a date farm in Saudi Arabia according to permaculture principles. Dominik, with his experience as a master landscape gardener and permaculture designer, is making a significant contribution to the inspiration and implementation of regenerative agriculture.

In collaboration with Gerald Dunst and the company SONNENERDE ( www.sonnenerde.at ), we have begun to process the palm fronds that accrue in large quantities on the date farm into biochar in order to produce Terra Preta for humus formation. On several hectares of test areas, we are experimenting with different plantings under the date palms according to the forest garden principle in order to establish plant communities, build fertile soil and save water.

This transforms the monocultures into areas of high biodiversity that provide habitat for a wide range of species and thus contribute significantly to the health of soil, water and air. It also establishes a root and mycorrhizal system that allows the plants on the farm to communicate and support each other.

"We see a significant responsibility for sustainability on the part of consumers. As long as they buy products from companies that destroy the soil, seal it or prevent its regeneration, these companies will continue to use their methods. By shopping at DATTELBÄR, humus formation is promoted and the health of nature is improved." - Gottfried

PEOPLE CARE

The second basic principle of permaculture, PEOPLE CARE, means we pay attention to all the people our company has an impact on. First and foremost, we pay attention to ourselves, holistically: body, mind and soul. Because the fitter and more energetic we are, the clearer our minds are and the more centered we are, the better we can run our company. The more inspiring we can be for others and the more empowering we can be in inspiring others with our vision and for our vision.

PEOPLE CARE - Employees

“ We encourage our employees to lead themselves with their own resources, heart’s desires and passions.” – Dominik

We ensure that our employees develop their personalities, taking on the role of sparring partner and reflecting together at regular intervals on their challenges in life, but also on the challenges of their calling. We manage the company according to results. This means that our employees have complete freedom in terms of when they work, where they work, and how they achieve their results. We see ourselves as companions on the way. The vision and the goals are clear, and each employee can decide for themselves how to achieve and implement them. This decentralized company structure means that we have a particularly free and joyful atmosphere in the team.

PEOPLE CARE - Farmers & Producers

At PEOPLE CARE we also pay attention to the farmers and producers, who are paid well so that they can do good work and produce high-quality products. Through fair exchange, they are able to lead a healthy lifestyle themselves and thus make a contribution to the whole.

“ We develop products for our customers that keep their bodies healthy or make them healthier. In addition, it is important to us to inspire them to live a healthy, simple and natural lifestyle.” – Gottfried

FAIR SHARE

When we use resources carefully, we consciously decide to use them sensibly and sustainably. We use them in a way that promotes the bigger picture and sets an example of FAIR SHARE. We invest in the regeneration of soil. We buy without negotiation. If we can be more efficient in production, we pass savings on directly to customers. We share our profits with our employees. We also invest continuously in sharing our experience and in educating people directly. We go to kindergartens, schools and study groups. We give keynote speeches at universities and in companies. And we love it when we can inspire people to live a healthy, simple, natural and happy life in speeches, podcasts, magazines or interviews, and motivate entrepreneurs to create a healthy value chain.